Monday, October 27, 2008

Eyes of the beholder - Toyin for Replay

Photographer and filmmaker Toyin turns her signature, romantic lens on the Italian denimwear company(Replay)'s Autumn/Winter '08-09 collection. Though shot in Robert Adam's exquisite, 18th century London townhouse at 33 Portland Street, Toyin and stylist Stevie Westgarth gave themselves poetic license to shift the date forward to the 19th century - the wild west to be specific - where winsome girls swooned over bare-chested boys who cracked bullwhips and wore the bowler hats of frontiersmen. But this resultant film short is no Calamity Jane-style caper. The faded elegance of the Georgian backdrop, combined with the contemporary energy of both choreography and Replay's collection, creates a spellbinding visual feast. To an electrifying soundtrack, specially composed by the Doi, sit back and witness the extraordinary models' performances that are this filmmaker's hallmark.


Cinematography and Direction: Toyin
Photographic Assistance: Jimmy Pearce, Amy Gwatkin, Phill Taylor
Styling: Stevie Westgarth
Models: Jonas Kessler, Sam Mrabet, Sam Wray and Lyoka Tyagnereva at FM Models, Kate Seeley at Oxygen, Laura Kaeding at Independent,
Hair: Pshemkot Sierek
Make Up: Yin Lee
Styling Assistance: Sophie Whiteman
Hair Assistance: Pawel
Make Up Assistance: Ana Whitehouse
Music: Martin Juel, "Doi"
Editing: Harry Hanrahan
Creative Direction: Paul Hetherington
Location: 33 Portland Place, London

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